Sales & Marketing Vocabulary Test.

Sales & Marketing Vocabulary - Multiple Choice Quiz

1. What is the specific group of people or businesses that a company aims to reach with its products or services called?

Lead Target Market Conversion Branding

2. What is a potential customer who has shown interest in a product or service called?

Target Market Conversion Lead Pitch

3. What is the process of turning a potential lead into a paying customer called?

Conversion Lead Branding Pitch

4. What is the process of creating a unique name, symbol, or design that identifies and differentiates a product from other products called?

Branding Conversion Content Marketing Advertising

5. What is a presentation or argument made to persuade someone to buy a product or service called?

Branding Pitch Target Market Lead Generation

6. What does B2B stand for in sales and marketing?

Business to Business Business to Consumer Brand to Brand Buyer to Buyer

7. What does B2C stand for in sales and marketing?

Business to Business Business to Consumer Brand to Consumer Buyer to Consumer

8. What is the process of gathering, analyzing, and interpreting information about a market called?

Market Research Lead Generation Customer Retention Segmentation

9. What is the practice of optimizing a website to rank higher in search engine results called?

Advertising SEO Content Marketing Conversion

10. What is the practice of promoting products or services through various media channels called?

Lead Generation Customer Acquisition Advertising Branding

11. What is the process of keeping existing customers loyal and engaged called?

Customer Acquisition Customer Retention Conversion Upselling

12. What is the process that describes the stages a potential customer goes through until making a purchase called?

Sales Funnel Conversion Lead Segmentation

13. What is a prompt on a website or advertisement that encourages a user to take a specific action called?

SEO CTA Market Research Branding

14. What is the practice of partnering with individuals who have a large following to promote products called?

Influencer Marketing Content Marketing Advertising B2B

15. What is a strategy that involves creating and sharing valuable content to attract and engage customers called?

Content Marketing Customer Retention Lead Generation Upselling

16. What is the process of attracting and identifying potential customers called?

Customer Acquisition Lead Generation Conversion Branding

17. What is the process of gaining new customers called?

Customer Retention Customer Acquisition Conversion Lead Generation

18. What is the practice of encouraging customers to purchase a more expensive item or add-ons called?

Upselling Cross-Selling Customer Retention Conversion

19. What is the portion of a market controlled by a particular company or product called?

Market Research Market Segmentation Market Share Branding

20. What is the process of dividing a market into distinct groups of potential customers called?

Target Market Segmentation Lead Generation Customer Acquisition